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A bold new initiative is taking shape in Alabama’s political landscape. Blueprint Alabama, a newly formed political action committee, has officially launched with the mission of achieving what some say is impossible – turning Alabama blue. “With a strategic focus on candidate recruitment, organizing, and branding, Blueprint Alabama is setting out to build the infrastructure needed for sustained Democratic victories across the state,” the release stated.
“Too often, Democrats in Alabama feel like they’re fighting an uphill battle alone,” said Josh Coleman, one of the founders of Blueprint Alabama. “Our goal is to change that. We are not just dreaming of a blue Alabama—we’re building it.”
Blueprint Alabama recognizes that the Democratic brand in Alabama has taken a beating over the past few decades and that Alabama Democrats need a fresh start – to move away from the chaos and division within the party – and to move toward unity and progress.
“So many people have told me that they have lost faith in the Alabama Democratic Party. The staff at the Alabama Democratic Party is doing good work, but the brand has been so damaged by in-fighting and a top-down leadership style that many Democrats in Alabama do not feel like they have a home in the Alabama Democratic Party,” said Caroline Self, who is also a Co-Founder of Blueprint Alabama. “At Blueprint, we welcome everyone and want every Alabama Democrat to know that they are not only valued, but that their work matters. We cannot win unless all Alabama Democrats learn to work together.”
Blueprint Alabama’s strategy includes three key pillars:
- Building a Brand: Creating a recognizable and modern Democratic identity in Alabama through content and messaging that will inform and energize voters and supporters.
- Building Bridges: Uniting Democratic activists, candidates, and organizers across the state to work together toward common goals.
- Building a Bench: Recruiting, training, and supporting Democratic candidates, campaign organizers, and creative professionals to run competitive races.
“With its website www.blueprintalabama.com now live, the PAC is kicking off fundraising and outreach efforts to bring together a coalition of donors, volunteers, and leaders committed to making real change happen,” the release shared.
“Our work won’t just focus on one election cycle—we’re building long-term political infrastructure,” added Coleman. “The Democratic Party has deep roots in Alabama, and with the right support, investment, and strategy, we can and will win. This is about giving a voice back to those who feel unheard and rebuilding trust in the Democratic Party as a home for all who believe in fairness, opportunity, and good governance.”
